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Accounting For Startups: The Ultimate Guide In 2023

Leonardo Weston by Leonardo Weston
August 26, 2025
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One of the first steps in establishing a startup is figuring out what business structure you’re going to use. This decision will determine how much taxes you’ll pay, your financial liabilities, and more. Having an experienced accounting team to handle your startup’s finances becomes easier, helping your startup become more profitable and attract better investments. From handling tax obligations to legal requirements, Accolade Accounting will provide a full accounting service tailored to meet the needs of your startup business. Maximizing the finances of your startup becomes easier when you have a reliable accounting firm as your partner, helping you achieve your financial goals.

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accounting for startups: the ultimate guide

Startup Accounting Best Practices

Even if you are handling day-to-day accounting, tax season is a whole different beast. Hiring a tax professional ensures you are not missing deductions or making costly errors. It will save you time and reduce the risk of mistakes, ensuring you are tax-compliant without the stress. If you are unsure about deductions, keep a detailed record of all your expenses, as many business-related costs can be deducted from your taxable income. Set aside time at the end of each month to go over your income and expenses.

We’ve put together the ultimate finance and HR due diligence checklist for startups. This startup financial model is used to negotiate accounting services for startups the size of the option pool needed at a venture round. Accrual basis accounting counts money when it’s “earned” rather than received (and the same with expenses). So, for example, if your customer signs a big contract, you’d consider the money earned, even if they haven’t paid you yet. As a startup founder, you’re likely juggling multiple roles and responsibilities.

What is the best accounting method for startups?

Initially, you might handle bookkeeping yourself or with a part-time bookkeeper. But as your business grows, the demands on your accounting function will increase. You’ll likely need more sophisticated reporting, stronger internal controls, and expertise in areas like tax planning and compliance. This is where bringing in experienced accounting professionals, or outsourcing some of your accounting functions, becomes invaluable. They can provide the financial management support you need to scale sustainably.

d. Accounts Payable & Receivable

Your income statement, also known as a profit and loss (P&L) statement, details your revenue and expenses over a specific period. This reveals your net income or net loss, showing whether your business is profitable. Key metrics to watch here include your gross profit margin (revenue minus the cost of goods sold) and your net profit margin (net income divided by revenue). These metrics help you understand how efficiently you’re managing costs and generating profit. For more insights on interpreting financial statements and automating your accounting processes, explore FinOptimal’s resources. If you are using a startup accounting software, these documents will be created for you.

Plus, interviews are free, so you are never out of pocket unless you make a hire​. Genius offers a 6-month talent guarantee – if the hire doesn’t work out for any reason, we will help you find a free replacement. The truth is, in-house accounting comes with a price – salaries, benefits, office space, and more.

  • Keep a close eye on your income and expenditure by categorizing and tracking transactions.
  • Think of your ledger as a book or spreadsheet containing running balances for each account on your COA.
  • Sales get booked at the time of invoicing rather than when you collect payment.
  • Keeping good records also means that your life will be easier when it comes to quarterly and annual income taxes for your business.

Tax Planning

However, since it doesn’t account for unpaid invoices or future expenses, it may not always reflect your business’s full financial picture. Once you have a general budget, consider both initial and ongoing costs. Initial setup, including business registration and accounting software implementation, can range from a few hundred to several thousand dollars. When choosing, make sure the software supports accrual accounting and can generate reports that comply with Generally Accepted Accounting Principles (GAAP). This is particularly important if you plan to seek outside investment.

Key Financial Metrics for Startups

  • Trying to handle startup bookkeeping on spreadsheets is difficult as transaction volume increases.
  • Let’s explore some common bookkeeping hurdles businesses face and strategies to overcome them.
  • When a business takes Accounting Services for Startups outside money, they need to have a firm understanding of their books, since investors usually demand transparency.
  • Open a dedicated business bank account and consider obtaining a business credit card to make transactions easier to manage.

Figuring out how much you’re spending on each of them and the return on your investment becomes vital. In today’s economy, bookkeeping and accounting are critical to every company’s success, but you may need to maintain accurate documentation as a startup. accounting for startups: the ultimate guide Both the R&D Tax Credit and the ERC play a crucial role in a startup’s financial planning. By leveraging these credits, startups can reduce their tax burden and reinvest savings into growth initiatives, ultimately improving their chances of long-term success. If you have questions about navigating these credits, contact FinOptimal for expert guidance. Employee Retention Credit (ERC)The ERC was created as part of COVID-19 relief efforts.

Journal entries are the very first recordings of the financial transactions of your startup. Cash-accounting, on the other hand, records money the moment it’s paid or received. You’ll look more professional to clients, keep track of the business’s performance better, and ease the tax filing process. The owner’s equity is usually used by huge corporations to make decisions on dividend disbursements, company evaluations, and so on.

When evaluating accounting software, consider how well it integrates with your existing business tools. Seamless connections with your bank accounts, payment processors, and other software can automate data entry and save you valuable time. For example, if your accounting software integrates with your payment gateway, transactions can be automatically imported, reducing manual effort and the risk of errors. Look for software that offers a wide range of integrations to streamline your financial processes.

For businesses seeking advanced financial planning and analysis (FP&A) capabilities, Adaptive Insights provides a cloud-based platform for budgeting, forecasting, and reporting. This can be invaluable for startups seeking to secure funding or make strategic decisions based on accurate financial projections. If you’re feeling overwhelmed by the options, consider reaching out to FinOptimal. We can help you assess your needs and recommend the best software solutions for your specific situation. Our managed accounting services can also provide ongoing support and guidance as you implement and utilize these tools.

Taxes might sound intimidating, but with a little prep, it is totally manageable. Start by setting aside a tax fund – a percentage of your income to cover what you owe. Avoid costly errors and gain valuable financial insights with 1-800Accountant’s professional support. If you’re starting your business with one or more partners, a partnership structure may be suitable.

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Leonardo Weston

Leonardo Weston

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